To understand the operation situation of leading sewing enterprises in the first half of the year, changes of industrial development pattern, and the opportunities and challenges ahead, on June 21 to 25, Wu Jiling, Deputy Director-general of China Sewing Machinery Association (CSMA) and Director of Industrial Development Research Center (IDRC), together with others has gone to cities like Zhuji, Lishui, Taizhou for industrial research, paid a visit to key enterprises of embroidery machine, household and industrial sewing machine, and exchanged ideas in a constructive manner regarding production and operation status, market tendency, countermeasures, etc.

The research reveals that the embroidery sector starts to get through the difficulties in the end of 2020 after a heavy blow by the corona-virus pandemic, and enterprises have mostly recovered and kept growing at present; since 2020, enterprises of household sewing machine have seen their sales roar at home and abroad, Hengqiang and fellow key players have made new production and sales records; the production capacity of industrial sewing machine enterprises have collectively resumed to that in 2018, including Dollor, Longtai, Baoyu, Shunfa, Jarhoo, Dayang, Jack, Juita, Maqi. However, the down-stream market has already shown signs of saturation currently as the supply capacity is strengthened quickly and the stock replenishment in domestic and foreign markets comes to an end.

During the visit, the research group and the enterprises interviewed have carried out rounds of discussions, and Deputy Director-general Wu have expressed his opinions in the following four aspects: first, the enterprises are expected to understand and follow the new norms of the pandemic while consolidating their faith in development and sharpening their risk awareness; they shall take the initiative to optimize the production and sales structure, the coordination between domestic and foreign markets, stick to the belief of making progresses in a stable manner and aspire to realize high-quality growth; second, enterprises are supposed to hold dear their core businesses, endeavor to develop and maintain advantages in overall costs through self-improvement efforts like bolstering manufacture capacity, refining their products, so as to retain a thriving vitality to withstand the industrial structure adjustment and intense competitions in future; third, they ought to follow the development trend of the times, that is, to fast-track digital and intelligent transformation, develop economical and universal smart sewing machinery matching with the needs of down-stream users, for the purpose of quick and widespread application of intelligent sewing machinery by SMEs in garment sector, and carving out a new path of intelligent transition; and finally, for reinforcing cooperation, sewing enterprises have to have a better understanding of cooperation under the new development mode, and break down mindset barriers; they should also buoy up their strategic cooperation with regards to establishment of industrial chain, implementation of product categories, channels construction, and eventually put in place a healthier development ecosystem through win-win alliance and collective growth.