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What Do Foreign Distributors Anticipate the Most (Part III)

From:Date:2021/11/26 09:18:58

As a dedicated sewing machinery exhibition with the largest influence and the most exhibits around the world, CISMA2021, on the theme of "smart manufacturing, intelligence enabling and wisdom collecting", will all the more concentrate on intelligence enabling of the whole industrial chain, and deliver equipment edge based on new technologies and applications, so as to facilitate the upgrade and transformation of downstream sectors, which is exactly the reason why more and more downstream machinery businesses begin to closely follow CISMA2021. China Sewing Machinery Association (CSMA), the organizer of CISMA, has been working on strengthening the coordination throughout the industrial chain, and keeping in touch with overseas distributors to understand the situation of local markets in the context of Covid-19 pandemic and their demands and expectations for sewing machineries.



Strima, established in 1991, is one of the largest suppliers of sewing machine, cutting machine and ironing machine in Europe. Dedicated to providing advanced and effective "overall solutions" for the textile sector, it has developed 70 suppliers around the world, and established cooperation with hundreds of business partners and end-users in 94 countries. As the first trading house to sell industrial sewing machine through the Internet, Strima works as agent for many globally renowned brands, and provides professional maintenance services under or beyond warranty in an efficient and timely manner.

Moreover, Strima supplies a whole set of equipment for sewing factory, workshop and the like, and closely cooperates with manufacturers for many years and counting regarding how to best match its products with client's demands. It's also an essential distributor for ironing and decontamination equipment and parts brands including Battistella, Primula and Texi. Meanwhile, wonderful household sewing machine and tens of thousands of spare parts are available in Strima online store, which caters to sewing enthusiasts and hobbyists. In the past 30 years, Strima, together with partners and suppliers have held lots of marketing activities including Art and Fashion Festival, Poland and World Ironing Tournament, Sewing without Border.

In terms of the current situation, Pawe? Bronski, CEO of Strima, noted that the fact that life has been turned upside down will affect many entrepreneurs' decision-making, and lots of them will make unpredictable and irrational decisions under huge psychological pressure, which means it's harder now to tell the sector's future than before the pandemic. Changes that happen to many sectors are gigantic, thus, we have to focus on three major issues, i.e. industrial situation, customer's preference under extraordinary circumstances, and how to maintain customer relations.

Bronski holds such a belief that manufacturing activities in low-cost countries will be hit heavily as the consumption of garment fall sharply due to various reasons. Production will partially move closer to consumers, which fits the concept of sustainable development put forward in recent years. Although the sales of sewing machine will surely decline on the whole, sewing sector in major garment production countries make it through, even better than before. In challenging times, customers cherishes security the most, and evade changes and risks. The way of interacting with customers will be subject to changes as well, then truly valuable factors like quality, warranty, reliability, spare parts, after-sale services, responsibility will come into play.

In the first year after the pandemic outbreak, Strima's economic situation is better than before with higher sales, higher profit rates, higher net profits and lower costs, benefiting from its abundant stock at the onset of the pandemic. As millions of Europeans begin sewing masks, Strima's industrial and household sewing machines are sold out soon. But no one can say for sure what will happen and how the market and customers will perform in the following years. Bronski believes that the sewing sector in Europe will outperform itself in the past, and companies should be well prepared to secure supplies and stocks to meet customers' demand. The market will bring about harsh requirements, that is for sure.

Classic Apparel Machineries


Classic Apparel, established in 1980s, is specialized in industrial sewing machine retail, wholesale and P2P sale, with over 70 employees. It provides services with sincerity, a quality that cannot be measured with money. Selling sewing machine from scratch, it has built a competent team and widespread marketing network after efforts of 30 years in this sector, and earned good reputation through providing clients with the best solutions, products and after-sale services. To meet the requirements put forward by a new era, Classic Apparel starts to shift its focus to digital area, and seeks to outdo peers in sewing machine sector.

Sewing machinery sector in Pakistan entirely relies on apparel manufacturing industry, and has been hit hard by the Covid-19 pandemic. The lockdown put in place in early 2020 has led to labor shortage and cash flow disruption, then further disturbed the value cycle. Businesses begin to resume operation since the 2nd quarter of 2020, then things take a positive turn. Currently, the biggest challenges are low container availability and growing freight costs, which have an adverse influence on supply-demand relationship. Since 95% of industrial sewing machines in Pakistan are imported, enterprises expect local government to enact policies favorable to industrial sewing machine import.

As its customers hope that Classic Apparel can bring in the latest development each year, it pays close attention to the progresses of sewing machine automation during CISMA.

Henderson Sewing Machine Co.,Inc


Founded in 1968, Henderson supplies industrial sewing machine, spare parts, and customized automated sewing equipment around the world. It shoulders the undertaking of providing products with the best performance at the most competitive price, endeavors to empower customers with quality services, advanced technologies, and amicable partnerships, and deems delivering success to customers as its mission. Henderson has an excellent R&D and design team staffed with seasoned practitioners, and it does regard its staff as the most valuable asset. Its team is committed to developing and producing value-added spare parts and automated equipment, enabling clients in textile sector and satisfying their demands for individual automated machinery.

Henderson has adopted various ways to improve marketing, and assisted clients in developing their businesses. To purchase spare parts, clients can place an order on its website (www.hendersonsewing.com) or through fax, email or mobile phone. Whenever feeds, news or new products are available, it will send email to clients.

Enterprises in southeast America and other regions have spent lots of energies in shifting their production to PPE. Lots of them will continue to manufacture PPE supplies, while others will return to their original business - sewing machinery and garment manufacturing.



As an overall solution provider for the apparel sector in India, MEHALA serves as agent for many leading brands in the world, and develops a wide range of solutions for sectors including leather, composite material, technical fabric. It has been exploring the sewing and apparel sector for 35 years, and established 20 branches across India. MEHALA always caters to market demands, holds the belief of customer first, provides the best solutions and products, and creates values for customers with timely services, which helps it to gain a leading position, and expand its business further into markets in Southeast Asia like Sri Lanka, Bangladesh and Singapore.

MEHALA Group, no.1 industrial sewing machine seller in India, is the only pan-India sub-distributor of apparel machineries that passes ISO 9001:2000 certification, and owns the sole sewing machine sales center with ISO 9001:2008 certification, which is also the largest one in India. Besides, MEHALA Group also runs businesses in textile spare parts mill, motor manufacturing, computerized embroidery machine assembly, yarn, wind farm, casting, etc, earning 100 million USD each year approximately.

Although the onslaught of the pandemic initially brought lots of uncertainties to the market, demands for products has recovered substantially. Market takes a positive turn regardless of unfavorable factors including growing costs, pandemic-induced inflation, tight budget, and hindrance to capital expansion. In terms of CISMA, MEHALA pays particular attention to trustworthy solutions that can improve productivity & efficiency, and reduce the cost.

To be continued.